In this episode on workplace wellbeing, Dr. Louise explores research showing that leadership involvement outperforms incentives in achieving higher participation in employee wellbeing programs, as well as employee health outcomes. Practical strategies for leaders wanting to maximize their returns from such programs are also discussed.
Dr. Louise Lambert
Welcome back everyone to my new podcast series, Happiness Matters, a positive psychology informed series on happier living. Now, many of you already know me. I'm Dr. Louise Lambert, a positive psychologist living in Dubai. What you may find strange is my voice. Yes, I've moved to AI and I'm using it to do this series. But, rest assured, it is me behind the voice writing the scripts, pulling up the studies, finding the appropriate references and editing intensely to bring you the best experience. It's also to save time recording in order to do my best work with organizations and individuals directly. So, I hope you'll engage with the ideas and strategies, create your best life, and gain some ideas for your workplace.
Dr. Louise Lambert
Alright, let me set the stage here. Imagine it: an HR team rolls out their shiny new workplace wellbeing program. Theyâve got the budget approved, theyâve got the leaders signing off with a big ceremonyâmaybe even cake. Everyone cheers, HR pats themselves on the back for getting that magical âbuy-in,â and then, poof, the leaders disappear and are never seen again. That would be one scenario. Another is that they demand attendance rates, outcomes, as well as ROI calculations to justify their spend, but never show their own faces in the program. Sound familiar?
Dr. Louise Lambert
Leaders themselvesâyeah, I mean youâsee that checkbox ticked and feel like your work is done. But nope, not even close. Hereâs the thing: your signature isnât the end of the process; itâs only the very beginning.
Dr. Louise Lambert
The reality is, leaders arenât just a line item in HRâs to-do list; theyâre the unseen gears that make workplace wellbeing programs work. Itâs not being the face on the campaign or endorsing the program, though thatâs niceâwhat happens after that where the impact begins and the outcomes emerge.
Dr. Louise Lambert
Take this: studies like those weâre pulling from todayâby the way, thank you Jessica Grossmeier, the primary researcher on this 2020 study. In it, her team explored which of the following, that is, organizational and leadership support, program comprehensiveness, program integration, and participation incentives had the biggest influence on employee participation rates, health and medical cost impacts, and perceptions of organizational support.
Dr. Louise Lambert
The data was collected from 845 organizations who used the HERO Health and Well-Being Best Practices Scorecard developed in collaboration with Mercer, which collects information about specific health and wellbeing practices by asking organizations to report their program participation rates as well as health and medical cost impacts. Organizations that achieve higher overall scores; that is, in the top quartile (scores of 125 or higher) outperformed the Standard and Poorâs 500 Index for company stock price, yielding a greater return to stockholders over time.
Dr. Louise Lambert
So, back to our study trying to determine which of the four factors, that is, organizational and leadership support, program comprehensiveness, program integration, and participation incentives had the biggest influence on participation, costs, and perceptions of organizational support. And it should come as no surprise that leadership involvement was the single biggest factor in whether wellbeing initiatives fly or flop.
Dr. Louise Lambert
And when leaders dive inâlike, actively engage, ask questions, attend classes, share their wellbeing habits... walk the talk, you knowâthey're shaping a culture that says, âWeâre serious about wellbeing and if I am doing it as the CEO, I expect and invite everyone else to do the same.â Thatâs a lot more persuasive than a one-time speech or nice email. Employees see that, they buy in, trust builds, and bam, youâve got a workplace where people actually wanna join in. I mean, nothing says daily attendance like the CEO being in your meaning at work, stress management or weight lifting class, and yeah, the results follow.
Dr. Louise Lambert
So, again, leadership isnât the cherry on top of wellbeing programs. Itâs the batter, the base, the whole flipping cake. Without it, youâve just got frosting and a lot of wasted effort, as well as wasted money. Some of these programs costs millions of dollars, not to mention the wellbeing deficits already existing and for which the programs were initiated. It only makes sense for leaders to safeguard their investments.
Dr. Louise Lambert
Employers who ramp up their leadership involvementâreal involvement, not just putting nice words in a corporate newsletterâsee higher employee engagement across the board. Those leaders? Theyâre showing up to wellbeing classes, setting an example, maybe even rolling up their sleeves and doing that health screening themselves and sharing their health outcomes, even setting personal goals for themselves and setting it as a competition with the rest of the employees and encouraging them and their departments to even engage in a little friendly competition, whether it's losing weight, smoking cessation, attendance, decrease in stress scores, increases in meaning at work or reports of having a best friend at work. All of these can be measured by the way. But when employees notice thisâitâs contagious in the best way.
Dr. Louise Lambert
Now, contrast that with incentives. You know, the gift cards and discounts meant to nudge employees into action? Sure, they help. The data says they drive engagement in very specific activities like filling out health surveys or showing up for a screening. But, and hereâs the catchâbeyond the short term, theyâre just not enough to sustain real outcomes, like actual health improvements or cost savings.
Dr. Louise Lambert
It makes sense, right? Employees might show up for the freebie, but theyâre not exactly walking out better for it. Now compare that with a leader who openly champions these initiativesâshowing they care, asking how people like the programs, what they are learning, and personally modeling the behavior themselves. That sense of commitment? Thatâs what really gets people engaged at a deeper, more sustainable level.
Dr. Louise Lambert
So, if youâre still thinking your job as a leader stops at approving a budget or drafting an announcement, think again. The research screams it loud and clearâyour presence, your involvement, matters ten times more than those gift cards ever could.
Dr. Louise Lambert
Alright, letâs talk about where things go sideways when leadership kind of, well, checks out. Iâve seen it happen too many times to countâleaders sign the dotted line, applaud the HR team, and then vanish. That shiny wellbeing program? It starts to crumble. Why? Because no oneâs driving it anymore. Itâs like an abandoned ship.
Dr. Louise Lambert
Let me share a storyâit will sound familiar to many of you. I worked on a huge wellbeing program in the UAE. They launched an outstanding wellbeing initiative, everything from free onsite massage, daily 1:1 therapy sessions, personal trainers, nutritionists, sleep experts, psychologists, to mental health workshops, even offsite sporting events and field trips to wellbeing activities. It was impressive. But guess what? Few months in, the leaders stopped showing up. Stopped mentioning it in meetings, stopped engaging. And what happened? The employees tuned out too. If the leaders donât care, why should anyone else? Momentumâgone. Credibility? Gone. And rebuilding that loss of faith in wellbeing programming, or the idea of wellbeing altogether? The same.
Dr. Louise Lambert
Now compare that to leaders who stay involved. Iâm not talking about micromanagingâitâs about modeling the behavior and staying visible. Like those CEOs who take the lead in wellness challenges, or who actively participate in lunch-and-learns about stress management 4 months later, or who offer to share their story in a session or over a webinar. Employees donât just see announcements in emails; they see living, breathing proof that this matters.
Dr. Louise Lambert
Take another real-world example. A healthcare company in the U.S. saw double the participation rate in health screenings simply because their senior leaders made it personal. They shared their own health goals, walked the talk, and even used team meetings to discuss progress. Employees started thinking, âIf theyâre in, Iâm in.â
Dr. Louise Lambert
So, what does this mean for leaders? It really comes down to three strategies. First, consistency. Donât just champion the program in its launch phase. Keep showing upâmention it, revisit it, be part of it, and yes, hold people accountable for attendance as well as scores, but help them do it too. Second, visibility. Be seen participatingâfitness challenges, mental health talks, whatever it is, be there. Lastly, heart. Employees can tell when leaders are just going through the motions. Show genuine careâitâs not just about the stats, itâs about people. And don't be afraid to share your own stories of stress, fatigue, as well as joy, gratitude and happiness in life.
Dr. Louise Lambert
So, to wrap this up, remember this: successful wellbeing programs donât happen in a vacuum. Leaders like you? Youâre the glue, the fire, the inspiration that keeps these programs alive and thriving. So, lead the wayâyour teams, your employees, theyâre counting on it. Alright, thatâs all for today. Take good care of yourselves, and Iâll see you next time!
Dr. Louise Lambert
I'm Dr. Louise Lambert with Happiness Matters. If you liked this podcast, share it with others and make sure to sign up for my newsletter. You can also invite to do a guest talk, workshop, program or simply take my happiness course available for individuals and workplaces on www.happinessmatters.org
Dr. Louise Lambert
See you next time.
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About the podcast
Life is too short to be accidental about happiness. Luckily, science can help with life decisions & daily actions. Join my podcast series exploring new and long standing studies on the science of happiness in life, school, healthcare and work. For more, see www.happinessmatters.org. Dr. Louise has lived and worked in Dubai since 2003.
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